Trade & Export
Sourcing, market intelligence and export operations for food producers, buyers and importers.
FOUNDER · TRADE OPERATOR · APPLIED AI
Trade businesses.AI systems.Built by an operator.
I build products and systems for food and beverage trade and practical AI operations.
I work with producers, buyers, founders and operating teams to move trade and deploy useful AI.
AI for Operators
Diagnostics and deployed agent systems that reduce manual work across sales, content and operations.
Operating experience
- Export
- From specification to shipmentHands-on food trade experience across sourcing, quality, documentation and buyer delivery.
- Build
- Operator-built productsProducts and systems developed from real commercial and operational constraints.
- Deploy
- AI in real workflowsAgent systems applied to sales follow-up, content operations, quoting and internal coordination.
- Advise
- Grounded in operationsPractical guidance shaped by building and operating businesses, not by theory alone.
Running in production
AI agents running OLYFO's outreach and social content (Rasm.cc)
Export offers priced in under a minute (OleaEngine, in daily use at OLYFO)
Autonomous
Autonomous buyer discovery and email qualification (OleaDesk)
Salem
Multi-venture operations orchestrated by Salem AI Chief of Staff
Products & systems
Products & Systems I have built
Tools for sourcing, market intelligence, content and trade operations, alongside the organisations I work with.
Premium extra virgin olive oil for international buyers and private-label partners.
Price benchmarks and market intelligence for the olive oil trade.
The AI sales desk for food & beverage exporters, buyers and brokers.
rasmLiveA month of custom-drawn, written and on-brand content, ready for approval.
Olea EngineLiveAn export platform for olive oil pricing, documentation and buyer relationships.
Mediterranean pantry staples, built for modern retail.
Director of AI and Digital. RCS provides an analysis and research-led consulting service that will challenge, inform and improve your organisation.
Brands, products & creative agency.
Expertise
Where I am useful.
Trade & Export
Sourcing & quality control
Finding supply that matches the spec on paper, and proving it before the container leaves.
Pricing & market intelligence
Benchmarks, spreads and timing so you negotiate from data rather than from the last quote you received.
Export operations & terms
Incoterms, documentation and payment structures that keep a shipment moving and a relationship intact.
AI for Operators
30-Day Agent Deployment Sprint
A production engagement to design, build, integrate and benchmark custom autonomous agents in 30 days.
Executive AI Diagnostic
A one-week operational and architecture audit that identifies high-ROI agent opportunities across sales, marketing and operations.
Fractional AI Officer / Retainer
Ongoing strategic leadership for agent performance, pipeline reliability and the next stage of your automation roadmap.
Latest from the olive oil market
Live price benchmarks from OleaIndex, embedded directly. Tap any card for the full market page.
The operating system
One chief of staff. A team of agents. Always on.
System running
OleaEngine
Export offers priced in under a minute
Rasm.cc
AI agents for OLYFO's outreach and social content
Salem
Morning brief and evening sweep
Activity stream
- Salem → routes inbound brief to OleaDesk
- RCS UK · AI readiness use case scored for review
- OleaDesk · enrichment complete, sequence dispatched
- Meeting listener · action list committed to Drive memory
- Gmail · commercial thread classified for follow-up
Illustrative stream of the workflows these agents run.
Writing